MSc International Marketing

Course Overview: The MSc International Marketing program aims to develop advanced knowledge and skills in global marketing strategies, consumer behaviour, and market research. Students learn to design and implement marketing campaigns that resonate with diverse international audiences.​

Modules:

• Core Modules:

  • International Marketing Strategy​

  • Consumer Behavior Across Cultures​

  • Digital Marketing in a Global Context​

  • Market Research and Analytics​

  • Brand Management​

  • Research Methods​

  • Dissertation​

• Optional Modules:

  • International Retailing​

  • Global Supply Chain Management​

  • Integrated Marketing Communications​

  • Social Media Marketing​

Entry Requirements:

• A 2:2 honours degree or equivalent in marketing, business, or a related field. Relevant professional experience may also be considered.

• IELTS- 6.5/6​

Tuition Fees:

• Tuition fees vary by institution and are subject to change. It’s advisable to check the specific university’s website for the most current information.​

Career Objectives:

• Graduates can pursue careers as international marketing managers,
• global brand managers,
• market research analysts,
• and digital marketing specialists
• within multinational corporations and international marketing agencies.