Designed to develop present-day, practical skills and knowledge in digital marketing, underpinned by business and marketing principles, this course is ideal for anyone interested in or working in digital marketing and social media. You'll learn to respond to ever-changing digital challenges and innovations, create effective cross-channel campaigns, and seize opportunities in globally competitive markets.
We offer flexible study options to suit your personal and professional circumstances:
Our distance learning option allows you to study flexibly from anywhere. You may study two modules simultaneously during a trimester, with tutor support to help manage your workload and assessment deadlines.
Contact our distance learning team: education@explorex.co.uk or call +44 20 3488 4291
Our comprehensive curriculum covers all aspects of modern digital marketing, from foundational principles to advanced strategic implementation.
Develop skills for effective learning in professional contexts.
Foundational theories and practices of modern marketing.
Strategies for integrated marketing communications.
Core concepts of digital marketing and campaign development.
Understanding business structures and management principles.
Mapping and analyzing customer behavior and experiences.
Using data to inform marketing decisions and strategies.
Specialist approaches for business-to-business marketing.
Strategies for marketing across global markets.
Creating compelling content for digital marketing campaigns.
Managing marketing projects effectively and efficiently.
Developing and maintaining strong brand identities.
Advanced content creation techniques for maximum engagement.
Specialist approaches for retail environments.
Marketing strategies for service-based industries.
Culminating project demonstrating your digital marketing expertise.
We use a variety of assessment methods to evaluate your understanding and application of digital marketing principles:
Ongoing assessments to monitor progress and provide feedback:
Final assessments at the end of each module:
Our tutors provide dedicated support to help distance learners manage their workload and assessment deadlines effectively. Contact our distance learning team to discuss pacing options.
We welcome applicants from diverse educational and professional backgrounds who can demonstrate the potential to succeed in this programme.
Relevant work experience in marketing or digital fields may be considered in lieu of formal qualifications.
IELTS 6.0 (with no component below 5.5) or equivalent English language qualification.
Successful completion of this course will equip you for various roles in the dynamic field of digital marketing:
Develop and implement comprehensive digital marketing strategies across multiple channels.
Create and manage social media campaigns to build brand awareness and engagement.
Develop compelling content strategies that drive customer acquisition and retention.
Graduates may wish to progress to our MSc Marketing programme to further specialize and enhance their career prospects.
